Branding doesn’t begin or end with your logo!
Brands are shaped, moulded, and cultivated over time, not just in the name, logos, and the website you build, but also in the things you do and say.
“Off-the-cuff” style marketing can limit or damage your brand reach more than you think.
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you”
—David Brier
The “Visual Brand” logo, colours, fonts, is only a small part of the overall brand.
Spending time crafting your brand strategy is one of the most important things you can do for your business.
A Brand Strategy
Identifies your target audience
Defines how you engage with them
Keeps you consistent and on track
Gives your brand a human personality
Guides your marketing strategies